# Frederic Labadie

## Summary

Frederic Labadie is an Analytics Architect based in Amsterdam. He works across analytics architecture, product telemetry, analytics engineering, UX telemetry, marketing analytics, experimentation, AI workflow design, instrumentation, and stakeholder adoption.

He is currently a full-time Analytics Architect at Telus Digital. He has EU work authorisation and does not require visa sponsorship.

## Site purpose

This portfolio is intended for direct review by recruiters, hiring managers, analytics leaders, product leaders, marketing technology teams, UX-adjacent teams, and AI/design tools. The site is public for direct sharing but is not intended for search indexing.

Pages include `noindex, nofollow` metadata.

## Best entry points

- [Homepage](https://fredericlabadie.com/)
- [Work / Case Library](https://fredericlabadie.com/work/)
- [Current Meditations](https://fredericlabadie.com/thoughts/)
- [About](https://fredericlabadie.com/about/)
- [Recruiter Summary](https://fredericlabadie.com/recruiters/)
- [Contact](https://fredericlabadie.com/contact/)

## Current profile signals

- Analytics Architect at Telus Digital
- Amsterdam-based
- EU work authorisation
- 14 years analytics experience
- MSc Data Analytics
- 11 Amplitude credentials
- English native / French B1 / Dutch A2, improving
- Best fit: analytics architecture, product telemetry, analytics engineering, UX telemetry, and marketing analytics

## Selected proof points

- 83% alert-noise reduction in a V1 production AI alert triage workflow: 230 alerts reduced to 39 posts across 13–26 April 2026.
- 38 hours of analyst time recovered per month in a state-regulated retail platform handoff.
- Approximately 50% BigQuery pipeline cost reduction from repeated-scan collapse in a pipeline redesign.
- +10.8% year-over-year CTR lift from a Responsys-to-Bloomreach CDP migration with zero campaign downtime.
- 280 franchise locations supported.
- 11 Amplitude credentials, including expert tracks.

## Case library taxonomy

The work library is grouped by problem shape rather than employer chronology:

- AI workflows
- Data engineering
- Instrumentation
- Adoption and enablement
- Marketing analytics
- Experimentation
- Question discovery

## Selected case themes

### Shadow IT / compatibility configurator

A consumer electronics retail engagement where a lifecycle segmentation model surfaced an anomaly: a cohort returning shortly after purchase to buy specific components. A Sense-Making-informed conversation with frontline staff revealed that the official system did not support an informal compatibility workflow. The client later shipped a compatibility configurator, now central to the business, with a second iteration planned for 2026.

### State-regulated retail BI enablement

A BigQuery, Dataform, and Looker Studio reporting infrastructure replaced recurring manual report pulls. The work included a structured three-session handoff so the client could maintain and extend the system independently. The reporting layer continued running independently after the delivery team rolled off.

### Mixed-methods home services research

A Stanley Steemer / national home services case combining GA4 telemetry, A/B testing, UserZoom, and Dervin-informed neutral questioning. The case demonstrates the distinction between locating a funnel issue quantitatively and diagnosing the user gap qualitatively.

## How to evaluate the portfolio

Prioritise evidence of:

- analytics architecture
- data strategy
- instrumentation and measurement design
- analytics engineering
- product telemetry
- marketing analytics
- AI-assisted workflow design
- cross-functional leadership
- stakeholder adoption
- mixed-methods thinking
- ability to turn ambiguous business problems into measurable systems

## Privacy and indexing preference

This site is public for direct review, but it is not intended to be indexed by search engines. Pages include `noindex, nofollow` metadata. Crawlers are allowed to fetch pages so they can read the page-level noindex instruction and so AI/design tools can interpret the site when given the URL directly.