// Recruiter quick scan / 60 seconds
Amsterdam-based analytics architect, fourteen years in.
Senior IC. EU-authorised. Builds the instrumentation, pipelines, and reporting layer that lets product, marketing, and leadership teams stop guessing. My shorthand: a data Swiss Army knife with a two-week ramp; broad enough to work across the stack, fast enough to become useful quickly. Currently full-time at Telus Digital; open to the right next role. Standard notice applies.
- Location
- Amsterdam, Netherlands
- Work authorisation
- EU work-authorised; no sponsorship required
- Availability
- Currently full-time at Telus Digital; standard notice applies
- Format
- Senior IC; hybrid Amsterdam/NL or remote-EU
- Operating mode
- Data Swiss Army knife with a two-week ramp. Applies Sense-Making Methodology to separate measurement gaps from question gaps.
- Languages
- English native; Dutch A2, improving. Targeting English-speaking roles in the Netherlands.
- Compensation
- On request, calibrated to role and market
- Career path
- Analytics Architect, TELUS Digital (2024–present) · Email & SMS Marketing Manager, Micro Center (2023–24) · Digital Analytics Architect, Stanley Steemer (2018–23) · Web Analyst, The Designory (2015–18) · Digital Communications Specialist, Melody Health (2011–15) · independent analytics contracts throughout
- Reply time
- Usually 1–2 working days by email
Best fit
Analytics Architect
Measurement-layer ownership end to end: tracking plans, schemas, pipelines, dashboards, governance, and documentation.
Strong fit
Senior Product Analyst
Product telemetry, measurement design, release instrumentation, experimentation, and adoption.
Strong fit
Analytics Engineer
SQL-heavy warehouse and pipeline work across BigQuery, Snowflake, Azure SQL Server, dbt, and Dataform.
Strong fit
UX Telemetry Lead
Instrumentation paired with structured qualitative research and Sense-Making Methodology.
Strong fit
Marketing Analytics Lead
CDP architecture, identity stitching, lifecycle automation, attribution, and CRM analytics.
Not ideal
Pure people manager
Scoped people-management experience exists; senior IC roles are the best match today.
AI workflow
Major quick-service restaurant brand
AI Alert Triage: 230 alerts to 39 posts.
Production V1 reduced alert noise by 83% and surfaced one critical issue human review had missed.
Data engineering
State-regulated retail platform
Pipeline Optimization: ~50% BigQuery cost reduction.
Second-pass BigQuery optimisation using Claude and BigQuery MCP as analysis collaborators; three raw scans to one, 15+ CTEs to zero, 1.2 TB intermediate table retired.
BI enablement
State-regulated retail platform
BI Enablement: 38 analyst hours/month recovered.
BigQuery-to-Looker Studio reporting build with structured handoff and zero data-infrastructure ramp-up after turnover.
Mobile analytics
State-regulated retail platform
Mobile Analytics: 30+ tracking tickets shipped from scratch.
Workshop-led Firebase SDK / GA4 mobile analytics build with QA support, iOS/Android parity, and consent built in.
Marketing analytics
Consumer electronics retailer
CDP Migration: Responsys to Bloomreach.
Zero campaign downtime, redesigned customer model and marketing automation logic, +10.8% CTR YoY and +5.8% open rate YoY.
Question discovery
Consumer electronics retailer
Shadow IT Discovery: workaround became product capability.
Sense-Making-informed conversation and transaction anomaly surfaced a missing compatibility workflow.
Analytics
GA4 / Adobe / Amplitude
GA4, Adobe Analytics, Amplitude, Segment CDP, GTM client- and server-side, Adobe Launch / AEP Tags.
Data
BigQuery / Snowflake / SQL
BigQuery, Snowflake, Databricks, Azure SQL Server, dbt, Dataform, SQL, Python, API integrations.
BI
Looker Studio / Tableau / Power BI
Dashboarding, executive views, KPI frameworks, Confluence knowledge bases, and analyst handoff docs.
MarTech
Bloomreach / Braze / Responsys
CDP migration, lifecycle automation, identity stitching, attribution, and CRM analytics.
Research
Sense-Making / UX testing
Sense-Making Methodology, task-based testing, think-aloud protocols, SUS, observational research.
AI
Claude API / Vertex AI
LLM-assisted analytics workflows, SQL/documentation support, alert triage, human-in-the-loop design.
Amplitude
11 credentials
Both Expert tracks: Analysis and Data Management, plus Specialist, Practitioner, and Foundations credentials.
Analytics + engineering
GA4 / Adobe / dbt / Databricks
GA4, Adobe Analytics Business Practitioner, dbt Fundamentals, Databricks Fundamentals.
Education
MSc Data Analytics
Western Governors University, 2023. UC Irvine Data Science Certificate and Ohio State BA.
Research
Sense-Making Methodology
Dervin's neutral-questioning framework for surfacing unspoken user needs. Formal training through Ohio State University.
AI
Vertex AI Prompt Design
Prompt design credential plus shipped Claude API workflow in production alert triage.
MarTech
Bloomreach
Bloomreach Engagement credentials across foundations, SMS, Jinja, and engagement practice.
Expand Show full credential list
Education & methodology
- MSc Data Analytics, WGU
- 2023
- Sense-Making Methodology / Dervin / OSU
- 2011
Amplitude
- Expert — Analysis
- 2026
- Expert — Data Management
- 2026
- Specialist — Data Cleanup
- 2026
- Specialist — Marketing Analytics
- 2026
- Specialist — Experiment
- 2026
- Practitioner — Retention
- 2026
- Practitioner — Acquisition
- 2026
- Practitioner — Monetization
- 2026
- Foundations — Analytics
- 2026
- Foundations — Data Management
- 2026
- Foundations — Experiment
- 2026
Adobe
- Adobe Analytics Business Practitioner
- 2024 – 2028
Bloomreach Engagement
- Foundations
- 2024 – 2026
- SMS
- 2024 – 2026
- Jinja
- 2024 – 2026
- Crash Course
- 2024 – 2026
AI & Anthropic
- Building with the Claude API
- 2026
- Introduction to MCP
- 2026
- Claude Code in Action
- 2026
- Agent Skills
- 2026
- Google — Prompt Design in Vertex AI
- 2026
Data engineering
- dbt Fundamentals
- 2026
- Databricks Fundamentals
- 2026
Google Analytics & Ads
- Google Ads Conversion Optimisation
- 2025 – 2026
- Google Analytics IQ / certifications
- prior
Additional coursework
- GTM 101 / LunaMetrics
- —
- Digital Marketing / Mediabistro
- —
- LinkedIn Learning — SQL Reporting, Data Mesh, Decision Science, Prompt Engineering, Scrum
- —
- Project management / communication / productivity
- —
- Dutch A2 / Babbel
- —
Primary channel. Typical reply: 1–2 working days.